Avaliação de protótipos expositivos do Museu de Microbiologia do Instituto Butantan

Abstract

This work consists of the development of the Project "Modernization of the long-term exhibition of the Museum of Microbiology" (Process CNPq 458268/2013-5) evolved since 2014, when was elaborated expository prototypes. These new devices are focus of this research that had as objective the evaluation of the power of attraction and retention of them, taking into consideration the perception of the visitors. The methodology was based timing tracking method and questionnaire. The study was conducted from October to November 2018, with the participation of 50 spontaneous visitors, all over 15 years of age with Brazilian nationality. These participants were observed during the route of the visit and interviewed at the end. The majority profile of the public is family groups, with high school level, taking preference for the devices containing microscopes, models and apparatus that the visitors can interact with. As for the new devices, their characteristics associated to the form of communication and interactivity with the public were related to the greater capacity of attraction and the retention by the visitors. Thus, this study contributed to a better understanding of the interaction of visitors with the exhibition elements. In addition, identifying possibilities for the museum to improve on communication, mediation and interactivity based on reformulations that fulfill the expectations of the visitors, broadening the dialogue with society.